Inbound Marketing

Buyer Personas and Keywords: The Keys to the Marketing KingdomJanuary 12, 2016

Attracting the Right Visitors to Your Website and Increasing Targeted Traffic.

3 Reasons to Use LinkedIn Advertising for Your BusinessJanuary 5, 2016

Is advertising on LinkedIn right for you? Let’s start with the basics: if you’re in the business of […]

5 New Year’s Resolutions for Inbound MarketersDecember 31, 2015

It’s time to start working on achieving your 2016 New Year’s resolutions. In addition to all your personal goals […]

Manage Social Media Like a Pro Part III: Social ReportingDecember 29, 2015

Social reporting is the last but arguably the most important piece to using social media effectively.  Without social […]

Manage Social Media Like a Pro Part II: Social PublishingDecember 22, 2015

Now that you’ve done your research and have some background on your buyer personas, you can start using […]

Using Attribution Reports to See Marketing ROIDecember 7, 2015

  There is no doubt that inbound marketing helps businesses generate revenue. According to Hubspot’s State of Inbound […]

Manage Social Media Like a Pro: Social MonitoringDecember 1, 2015

By now, the secret’s out that social media marketing is a key component to helping you grow your […]

How to Conduct an Effective DM Campaign on TwitterNovember 24, 2015

Have you ever been smitten with a certain brand? At first, it’s all sunshine and rainbows, with friendly […]

10 Questions to Ask When Developing Buyer PersonasOctober 27, 2015

One of the first things you learn in Marketing 101 is the importance of knowing who your customers […]

Inbound Marketing Pocket Dictionary Now AvailableOctober 7, 2015

Horton Group,  a Nashville based marketing and web design firm, has released the new Inbound Marketing Pocket Dictionary […]