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10 Questions to Ask When Developing Buyer PersonasOctober 27, 2015

One of the first things you learn in Marketing 101 is the importance of knowing who your customers […]

Inbound Marketing

SEO & Content Marketing: A Tag Team DuoOctober 22, 2015

Many hail content marketing as the new SEO, but is this true? Can remarkable content replace SEO, or […]

Pay to Play: Why You Need to Start Doing Social Advertising NowOctober 20, 2015

Did you know that 89% of adults between the ages of 18-29 are active on social media? Perhaps […]

7 Ways to Promote Your Inbound Marketing OffersOctober 15, 2015

Looking for a way to boost your inbound marketing efforts? Rather than creating an offer and hoping someone […]

14 Local SEO Tips to Attract Your Ideal CustomerOctober 13, 2015

For most small to mid-sized businesses, optimizing for search engines is about attracting a targeted – i.e. “local” […]

A SMART Method for Setting Your Inbound StrategyOctober 8, 2015

What’s your plan for your next campaign? By now, you probably know that having a strategy for the […]

Inbound Marketing Pocket Dictionary Now AvailableOctober 7, 2015

Horton Group,  a Nashville based marketing and web design firm, has released the new Inbound Marketing Pocket Dictionary […]

Horton Group News, Inbound Marketing

10 Web Design Mistakes Most Businesses MakeOctober 6, 2015

In today’s digital world, having a compelling website is no longer just an option for local businesses. It’s […]

20 Social Media Mistakes Small Businesses Often MakeOctober 1, 2015

Without question, social media has dramatically leveled the playing field of business. Where larger organizations once stood out, […]

Inbound Marketing

4 Simple Tips for Creating Effective Buyer PersonasSeptember 29, 2015

Buyer personas make websites 2 to 5 times more effective and easier to use by targeted visitors. To […]