I often get asked about how to best utilize Twitter once we’ve created a custom design theme and hand it over for the client’s tweeting enjoyment. I’ve put together a list of tips to get you started.  

1. The more people you follow, the more will follow you back. General rule. You can follow up to 200 people a day in about 20 minutes. If you need help with who you might follow, check here.

2. Discuss topics outside of work. Some of the most successful business Tweet-folk mix it up and don’t just advertise themselves or their business. This fella is my favorite example of that balance: https://twitter.com/#!/RedMango
3. Mention others in your comments if you can connect them in some way. Just add the @ sign to their twitter name. Like, “@Happy_Joy brightens up our sales office at @HortonGroup.”  
4. Do not be afraid of humor. Please? Humans like it. You will notice an increase in your followers and interactions if you don’t take yourself too seriously.
5. Respond to other people. You can find something relatively worthy of you Replying To or Retweeting by looking at your Home feed for about 30 seconds with as much content that Twitter moves, which then exposes you to that person’s 
6. Follow all of your clients and potentials and ‘mention’ them, using @TheirNameHere
7. There is a trend in Twitter called Follow Fridays and uses the hash tag of #FF. It’s the Tweet-folk’s common way of supporting their followers and encouraging others to do the same. Do a search in Twitter for #FF and it will become clear to you how this is done. Participate in one of these on a Friday – or even every Friday.
8. And finally – use hash tags. (#topic) If you mention a topic (let’s say, Superbowl), put a # sign in front of it, and it will also post your tweet on a feed with others discussing the same thing, therefore exposing you to people that you might not have come across in your casual searches for followers. Look at Twitter’s Trending Topics and you’ll see what I’m referring to.