On May 14th, Google launched an exciting update: AI-Generated Overviews are now part of US Search results. Previously known as the Search Generative Experience (SGE), this feature leverages advanced AI technology to provide users with detailed, informative summaries directly on the search results page.

This enhancement, powered by a specialized version of Google’s Gemini language model, allows users to obtain comprehensive answers without needing to click through multiple links.

Google is integrating this advanced AI capability into search results, and local businesses need to understand how this impacts them. Here’s a breakdown of what Generative AI is and how it can benefit your business.

What are AI-Generated Overviews?

AI-Generated Overviews are revolutionizing search results by offering summarized information from credible sources directly on the search results page. This means that users can get quick, comprehensive answers without the need to visit multiple websites. This innovation not only saves time but also ensures users receive accurate and relevant information, enhancing the overall search experience.

For instance, if you search for “how tiktok influences dance,” the AI-Generated Overview might provide a summary detailing the origins of TikTok, dance evolution, and its history, with citations from reputable sources.


Note: AI Overview highlights “World Champion Productions,” an SEO client with Horton Group.

Implications for Local Businesses

The introduction of AI-powered search features has significant implications for local businesses. By adapting early and optimizing for AI Overviews, your business can gain a competitive edge in search rankings and visibility.

Consider a search like “best gyms near me.” With AI Overviews, Google can analyze relevant data to provide a detailed response that includes information about local providers offering the service.

This presents a valuable opportunity for local businesses to boost their visibility. By ensuring your website and Google Business Profile are fully optimized with accurate information, relevant services, and positive reviews, your business can appear in these AI-Generated Overviews.

The Ongoing Importance of SEO

Despite the convenience of AI Overviews, the data used to generate these summaries comes from well-optimized websites. Therefore, maintaining strong SEO practices remains crucial. High-quality, relevant content, proper keyword usage, and a well-structured website are key to ensuring your content is sourced by the AI.

In fact, with AI Overviews focusing on concise and accurate information, businesses must be even more diligent in their SEO efforts to stay competitive in this evolving search landscape.

Tips for Optimizing for AI-Overviews

  • Enhance Your Google Business Profile: Ensure your Google Business Profile is complete and up-to-date. Regularly update it with accurate information, photos, posts, and reviews to boost your local search presence.
  • Maintain Accurate Business Listings: Keep your business information current on platforms like Google My Business, Yelp, and other directories.
  • Optimize Website Content: Ensure your website content is relevant to your local services and includes keywords potential customers might use when searching.
  • Focus on E-E-A-T: Follow the E-E-A-T model (Experience, Expertise, Authoritativeness, and Trustworthiness) for your website’s content. High-quality, credible content ranks better in search results.
  • Encourage Positive Reviews: Positive customer reviews are a major factor in search ranking and can significantly influence user decisions. Encourage satisfied customers to leave reviews.

Partnering with a Digital Marketing Agency

Navigating the complexities of an AI-driven search landscape can be challenging. Partnering with a digital marketing agency can help you stay competitive and visible.

Our agency specializes in helping local businesses succeed in the ever-evolving search landscape. We can develop a comprehensive SEO strategy aligned with the latest AI trends, optimize your Google Business Profile, and ensure your business is well-positioned to benefit from AI-Generated Overviews.

Let us handle your digital marketing needs so you can focus on running your business.

Contact us for a quote today.