10 Reasons to Write an Ebook - Banner Image

Over the last decade, e-book marketing has rapidly expanded.  The phenomenal sales for tablets, smart phones and e-readers has given consumers the opportunity to access e-books from anywhere.

Experts predict that in the not-too-distant future, digital reading will replace conventional print. For entrepreneurs who are already marketing online, this forecast is like money in the bank.

If you have a website with a quality product for sale, an e-book is the most powerful way to promote your business. It’s a chance to convey your unique message to the world and build a reputation as an expert in your field.

Whether an e-book is used for content marketing as a promotional freebie or the main event, it can boost your website’s SEO and build brand recognition. Additionally, an e-book can assist you in engaging with current clients or increase your prospective customers. When your readers feel confident that the knowledge you’re passing along is credible and helps them to solve a problem, they are more likely to buy from you.

Here are the top ten reasons why you should write an e-book for your business:

1. Once Your E-book is Written, It’s Done

Once you write your book, it’s there forever. If the e-book is the product for sale, it has the potential to keep earning you passive income indefinitely. You may want to update the content as your business evolves, but aside from the occasional fine tuning, the initial work is done. 

2. Build Robust Email List

An email list is crucial for any business and an e-book can help you make it grow. You can use your e-book for lead generation by making it available to download for free or a one-time promotional cost. Once you have obtained the names and email addresses of the subscribers, the list becomes part of your database to inform customers, promote products and receive valuable feedback. This is email marketing at it’s best.

3. Cater to Tablet Users

Mobile devices have changed everything for people who market on the Internet. Potential customers can now have access to your site and e-book wherever they go.

According to the investment management company Morgan Stanley, Amazon sold $4.5 billion worth of Kindle devices in 2013, a twenty-six percent increase from 2012. It is estimated that Kindle sales will total $5 billion in 2014 and $5.5 billion in 2015. And they are not the only e-reader on the market.

4. Increase Website Traffic

By promoting your e-book on various social media platforms, such as Facebook and Twitter, you can drive traffic to your website. If you have a blog and your followers have gained confidence in your ability to provide solutions to their hurdles, they will be more likely to buy your product.

Having your e-book on your website or blog helps your business to grow because people will see the value in what you are offering.

5. Attract Attention with a Catchy Title

What’s in a name? Everything! You want your title to be the most memorable signature when creating your e-book, so give it pizazz to entice someone to buy it.  

Most people don’t see the first page of the book because it’s the title that initially grabs them.  Make the heading crystal clear what the e-book is about to the reader. Let your title speak well of you as an author in your field.

6. Provide a Fresh Take

Take a different slant on a subject that has probably been rehashed by others in similar markets. Write your e-book from a unique point of view with fresh and new ideas. It should be exclusive to your expertise and the interests of your audience.

Ensure that your book has insight and in-depth knowledge so that you can engage your readers. When you fill a genuine need with enlightening information, your customers will come back for more.

7. Show Off Your Style

Every writer has their own unique style that appeals to readers. Your individuality can set you apart from others who are writing about related topics, so let your personality shine through with panache!  

You may want to get some ideas from writers who inspire you, but limit their thoughts if you decide to incorporate them into your work. Make the most of your e-book by remaining distinctive in your style.

8. Become an Authority

Coming across as an authoritative expert in your field means that the accuracy of the information you’re providing must be factual and not merely speculative. Conduct enough research so that your content is truthful, up-to-date and precise.

You want to be able to back up your claims in the message that you’re conveying. Being a trustworthy source of information will safeguard your reputation, increase business, and grow your list of loyal followers.  

9. Stand Out with a Professional Design

Other than a distinctive title, nothing is more essential for your success than a professionally designed e-book. There are several e-book conversion services on the Internet that can help you tackle the layout and design into a high quality, distinctive and readable book.  

If you plan on doing the process yourself, remember to pay careful attention to all of the components of an e-book, such as table of contents, chapter headings, formatting, font size, etc. Do your research beforehand because a well-designed e-book is a legacy for the author.

10. Make Money

Pricing your e-book is the last step before launching it on your website, but how much should you charge?

The prices vary and there is no set rule for a product. As an author, you can charge whatever you deem is appropriate, though it’s prudent to check Amazon or other similar online businesses and price accordingly. Many authoritative Internet marketers suggest a price of $9.95 to $14.95, since people can afford to spend this amount of money on an impulse purchase.

In the end, an e-book can help you to become an authority in your niche, boost your website, increase brand recognition, develop your email list, expand your audience, make more income and grow your business.

It is among one of the best vehicles for online marketing, so take the advantage of the hot digital market and begin to develop your e-book now!

Nee help composing, designing and promoting your businesss next e-book. Contact Horton Group today! We have a team of talented content marketers that can help you formulate an e-book that best reflects your businesss unique voice and positioning.