Three things NOT to forget about with your social media strategy
There is a lot written about social media that might cause sudden nap syndrome. It really is a job hazard for someone who creates social media content. We all want to stay informed, but the material can be so boring and often so obvious that there really is nothing to hold our interest.
- Identify your audience. You would be surprised to know how many times this changes for those who do not give it careful consideration at the start. Also, your audience needs to be reevaluated from time to time, and is not a “one and done” type of task.
- Define and stay on message. Your message should matter to your audience. If your audience is not interested in your message, then your message is not well thought out or you lost sight of who your audience is in the first place.
- Know your goals. Why are you using social media and what do you want to get in return for your efforts? For example, do you want to increase sales or grow an email list? Your messages should be working towards meeting your goals.