Murfreesboro is growing. More people find their way to this wonderful community every year. The city hosts Middle Tennessee State University which is one of the largest colleges in the state of Tennessee. Great job opportunities and a relaxed atmosphere make this a wonderful place to settle down and set up a home.

And this continual upward trend of population makes this area a great place to do business. The cost of living in the area is generally low, and the number of potential customers only looks to be continuing to grow.

So how do you set your business apart from your competition? What can you do to let everyone know just how special your goods and services truly are?

Search engine optimization (SEO) services help you connect with your Murfreesboro customers. You can’t afford to leave anything on the table. Make use of every tool you have at your disposal. And SEO can be the tool that makes the difference between growing a business and becoming stagnant.

Increased Visibility

No one’s going to visit your Murfreesboro website if they don’t know it’s there. Spreading awareness of your business is one of the main points of all forms of marketing. And SEO is a form of internet marketing. A successful SEO campaign will not only get your website’s pages in front of people, but it will get them in front of the right people.

Most businesses have a specific target audience. SEO helps attract the attention of people that are predisposed to an interest in your goods and services.


Establish Authority

Inbound marketing is a large aspect of a successful SEO strategy. And one of the most popular forms of inbound marketing is to create blogs, ebooks, videos, and more that are offered to the public for free. These pieces of content provide a few different services, but one of the main benefits is that it positions your business as an authority in your industry.

Explaining the various aspects of your business and topics relating to it shows your customers that you know what you’re talking about. You’re establishing a level of trust before the conversation even gets started.

Engage With Customers

Social media is another aspect of internet marketing that helps your SEO performance. Over 75% of Americans were active on social media in 2019. That’s a lot of people. And you can bet Murfreesboro residents are among those participating in social media. SEO helps people find the social media accounts of your business. And then their interactions with your posts helps the SEO performance of linked pages.

Horton Group is proud to offer social media advertising options along with SEO services for the Murfreesboro, TN area. Create meaningful engagements and build a network of customers.

Demonstrate Usefulness

Building a relationship with a person is a great way to increase the likelihood of them becoming a customer. Providing free services makes an introduction between a business and a customer. And when they need help, they’re more likely to come back to a place they already know and trust.

Informative blogs, ebooks, and videos provide useful services to the general public. They’ll increase your SEO performance and help your visitors before they even become customers.

Ongoing Benefits

These pieces of content will continue to benefit your Murfreesboro website for years to come. A quality piece of content will continue garnering visits and being rewarded with high search rankings. This brings people to your website and provides a range of benefits.

Increased visits create an increased chance of converting a visitor into a customer. And any internal pages linked off the original post have the opportunity to see increased traffic as well.

Organic Traffic is Best

A person who searches your industry and comes across your website is predisposed to enjoying your services. These types of interactions have the best chance of providing a new lead or conversion.

There are billions of people on the internet. Chances are that most of them won’t have a need for your particular service. This is why you need to narrow down the demographics that come across your messaging. SEO services will help your Murfreesboro business to focus on those who stand a better chance at becoming paying customers.

Reduce the Bounce Rate, Increase Conversions

Your bounce rate is a good indicator of how well you’re marketing yourself. This is the rate of people that visit your website and leave without visiting another page. An effective SEO strategy will attract people not because they are interested in a single keyword, but because they have a broader interest in your content and services.

This interest in your industry reduces the amount of people that visit your website and leave without further actions. And the longer they spend on your website, the more likely you’re going to be able to guide them through the buyer’s journey and turn them into a paying customer.