The Danger of Duplicate Accounts

Creating a social media account is easy, a process that usually takes only a few minutes on any platform. All you have to do is choose a username and password and then associate your new social media account with an email address and, viola, youve got a social media profile ready and raring to go. Thats why businesses may be eager to create a Google+, Facebook or Twitter account without much hesitation.

But what do you do when someone in your organization has already set up a social media account for your business on that profile? It may not seem like much of a danger, but having duplicate accounts can be extremely detrimental to your social media efforts.

Whats at Stake

If you have more than one Google+ page, for example, then it is going to make your businesss social efforts appear as SPAM. This is bad for several reasons, but mostly because it will have a negative effect on your search engine rankings.

It will also make it more difficult for users to find you online. When they look for your Google+ account, they may find the profile that you are not actively using as opposed to the profile that you are actively using. This will create confusion and frustration.

How to Fix Duplicate Social Media Accounts

Deleting a duplicate account can be tricky. If you have the login information associated with that account, then all you have to do is login and request that the profile be deleted. Its not very difficult and usually only takes a few minutes.

However, that is seldom the case.

More often than not, a duplicate account was created because the first account was a mystery. The login information for that account will likely be missing or difficult to find. There are forms on all major social media platforms where you can request that an account be deleted, but this process is time intensive and often not fruitful. In other words, if you find that your business has a duplicate social media account and you do not have the login information to access that account, you could be in a lot of trouble.

How to Set Up a Social Media Account the Right Way

Before you set up a new social media account for your business, do some research to make sure that there isn’t a social media account of that type already in existence. This should only take you a few minutes, and will save you a lot of heartache.

Secondly, make sure that you always save the login information saved for any social media account that is created for your business. Keep it on record, and make sure to keep it safe.

Lastly, make sure to put some efforts into creating your accounts. Youll need content, images, and basic management just to start.

Feeling overwhelmed? Don’t worry, were experts here at Horton Group. Feel free to give us a call to set up a social media consultation today!