Why David Usually Beats Goliath on Social Media

Here’s something you probably didn’t know about social media: it’s usually the  smaller businesses – despite their lack of equivalent budgets and personnel – that have the advantage over their much larger competitors. In other words, David beats Goliath more often than not.

Wondering why that is and how you can make social media work for you? Here’s what you have to know:

People Always Root for Underdogs

Although people might know and trust big brands, they don’t necessarily root for them. As a smaller business, you come across as an underdog, which makes buyers want to support you.

There is a science behind this. Underdogs tend to arouse people’s sense of justice and fairness. In addition. it’s believed that the underdog exert more effort to get to the top. All this means you have a strong advantage in garnering support on social media.

Creativity and Personality Win Out in Social Media

Big companies, held back by lawyers and middle managers, tend to release bland, generic social media posts. Real-world buyers, however, prefer social posts with a little bit of humor and personality, which is exactly what a smaller marketer can provide.

Social Media Tips for Small Business

While being an underdog will help, that doesn’t mean it won’t take a little effort. David still had to lunge his rock at the giant Goliath, and you will still have to post remarkable content that impacts your audience. Here are a few social media tips to get you started.

  • Past content performance should guide future strategy.
  • Consistently deliver valuable content.
  • Use hashtags to reach more people.
  • Focus on the social media channels where your customers are interacting.

If you run a small or medium-sized business, that’s no excuse for ignoring social media marketing. If anything, you can probably run circles around your biggest competition on Facebook, Twitter, and Google +. Talk to a member of our Nashville team today and see how we can help!