When it comes to website redesign, there are many important factors to consider. From making sure the website design is unique and visually appealing, to ensuring it’s user-friendly and accessible to all, website redesign is a complex process. In this blog post, we’ll take a look at the elements involved in website redesign, and offer helpful tips on how to make sure your website design stands out from the crowd.

  1. Know Your Target Audience 
  2. Determine Your Goals 
  3. Prioritize Usability & Accessibility
  4. Consider Competitors 

Ready to start redesigning your website? Contact Horton Group today to learn more about our services. 

Know Your Target Audience 

When redesigning your website, it’s essential to define your target audience so you know who your site is built for. Look at your current analytics to determine what kinds of visitors are viewing your website and how they are engaging with your content. Knowing who your target audience is will help you create a design that meets their needs and provides the information they need to stay on the page. Depending on your business, visitors may be more likely to interact with graphics and easy to digest data points or they may want to read long form content to learn more about your services.

You can use this data to decide on the content, visuals, and layout that would be most effective for the type of user you are trying to reach. This could involve looking at the demographic data, such as age and gender, as well as the type of device they are using. It could also include researching which topics are most interesting to your target audience and creating content that is relevant and informative. Once you know who you’re already reaching and who you’d like to reach, you can start to build a strategy around the design elements that will best engage them.

Determine Your Goals 

What action do you want your website visitors to take first? Sign up for your email list, call your business directly, or schedule an appointment? You should also consider the types of pages that you want them to visit and how much time you want them spending on your website. 

Think carefully about what you want to achieve from your website and write down clear objectives. This will help inform your design decisions and ensure that your website is meeting your goals. Ask yourself what types of content would be beneficial to the user. What features should you include to increase engagement? Is there any particular message that you want to communicate through your website?

By clearly determining your goals, you can ensure that your website redesign meets the needs of both your business and your users. Setting measurable goals will also help you track the success of your website redesign.

Prioritize Usability & Accessibility 

Usability and accessibility should always be your top priority when designing and redesigning a website. It is important to ensure that the website displays correctly across all devices, from small mobile phones to large monitors. It is also essential that people with disabilities can access the content and features of your website with ease. Make sure to include features such as adjustable font sizes, alt-text for images, and visible contrast between text and background colors.

These features allow users to customize the experience so they can read and interact with your website in the most comfortable way possible. Additionally, you should create logical page structure with clearly defined navigation menus and intuitive link labels. All these efforts will lead to improved user engagement and higher search engine rankings.

Learn more about the importance of website accessibility.

Consider Competitors

Throughout this process, it’s important to be aware of competitors in your industry. You’ll need to differentiate your website from theirs in order to stand out from the crowd and position your business as a reliable leader in your field. When looking at their websites, think about what they’re doing right, what they’re doing right, and how you can incorporate those aspects into your own design process.

Let the Experts at Horton Group Handle Your Web Design 

With 23 years of experience, we have been developing websites since the inception of online marketing and ecommerce. Our web design team focuses on appealing designs, with a strategy on user experience, optimization, and functionality. Let us create a competitive online advantage for you.

Contact us today to get started.