Web Design vs. Functionality – Balance Like a Kung Fu Master
“Yes, it is eyes which blind the man.” – Master Po in Kung Fu
Let us, young Grasshopper, look to the legendary television program Kung Fu. The quote above was one of Master Po’s famous quips. Po seems to say that because we see, we do not always look. There is more to see, and if we are not relying on all our senses to bring balance to our vision, we are not truly seeing. Master Po worked to teach Kwai Chang Caine (played by the late David Carradine) to find a balance in his life, we hope to teach users to balance web design with web functionality.
Clean Web Design can Reap Great Rewards
Master Kan taught Caine “Become the calm and restful breeze that tames the violent sea.” In the web design and web development world, this translates into calm and unassuming design being the answer to many complex business conundrums. Yes, there is usually room for design creativity, but wowing visitors by having your entire website comprised of superfluous Flash elements may inhibit usability and result in navigation away from your page, and your overall message.
Make a Path for Your Website Visitors
As Caine says “The path is known to each man by finding it.” You make a clear path for the visitors on your website through straightforward navigation. As web developers and website designers, it is our job to ensure your visitors understand the places your website goes, and make sure they WANT to go there. If your web design clouds your users with confusing navigation, they will be more likely to leave your website, and less likely to return. If your website design looks great, but doesn’t work well, visitors will abandon their stay and your domain name.
Web Design Needs are Individual
So said Master Po to Caine “seek first to know your own journey’s beginning and end.” As you work with your website designer, keep in mind the journey your business is on, and the goals of your website. If you require eCommerce solutions, make sure they are simple and easily navigated, to encourage your users to return to your URL, and bookmark your website, for your unique products and services. Once we help you establish your marketing goals, we can help you achieve them. Whatever the journey your website is on, it is completely unique to you and your business.
You Are Always Learning (so are we)
Master Kan says to Caine “There is so much you don’t know. And so much you do.” Such is true in web design and web development. While web designers and website developers are some of the most creative minds — and known for thinking outside the box — the world wide web is always changing. What works on the web right now, may not work in 5 years, or even 2 years. It’s important to remember that no matter how knowledgeable we are now, we still have much to learn.
Enjoy these tips and remember that web design is only great if it is easily used by your visitors. Once you find a balance between beautiful web design vs. functionality your website can begin working for you.
Kung-Fu quotes from http://www.kungfu-guide.com/