Nashville Now Considered a Marketing Agency Hub
For decades, Nashville, TN has solidified its place on the map as the birthplace of country music. It’s long been the mecca for would-be singers and aspiring songwriters who are hoping to break into the music business and make a name for themselves like so many who have come before. But Nashville is about much more than just honky tonks and karaoke bars. It also happens to be home to a burgeoning marketing boom that is growing by the week.
At present, there are upwards of 25 well-known advertising and marketing agencies that have put down roots in Nashville, a city that was recently listed as one of the top 10 fastest growing by CNN. Perhaps nobody said it better, however, than country music legend Garth Brooks, who describes the area as “a small town in a big city and a big city in a small town.” It’s no surprise, then, that people are moving here in droves, with The Tennesseanattributing 65% of the city’s growth to migration.
So what does all of this mean for businesses? Well, for starters, there are more options when it comes to selecting a marketing partner to promote and grow your company. Previously, mid to large sized organizations often felt they had little to no choice but to work with established agencies that were based in other geographical locations, such as New York or San Francisco. This essentially drove revenue out of the state.
Now, companies of every shape, size and industry have the option of working with a marketing firm that’s local. The ongoing expansion of the city also spells increased opportunities for growth of local companies (but only if you can effectively reach your target audience).
All that being said, it’s important to point out that not every agency in the area is necessarily going to be a good fit. For best results, a locally based marketing firm that has solid roots in the area is key (such as a company that’s been around since, let’s say, 1996…hint, hint). After all, we Nashvillians are a unique bunch (read: awesome).
Some of the benefits of choosing an established local marketing agency include:
- Intimate, first-hand knowledge of local culture and demographics
- More targeted advertising for better ROI
- Access to local resources, networks and connections
- Available (not 10 states away)
- Enhanced partnership (face to face, real-life people who truly care about the success of your business)
- Continuity of service (you won’t have to speak to someone different every time you call)
With Nashville quickly becoming the go-to place for individuals and businesses alike and the marketing industry growing at an equally rapid rate, local companies now have many more choices when it comes to getting the word out. Are you taking full advantage of this local expansion for your business? Give Horton Group a call today at (615) 292-8642. We can design the ideal strategy for growing your business online. We can also tell you where the best honky tonk in town is located. You know, just in case.