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Newsletters are very important for nonprofits and other businesses. Your supporters want to stay informed with what you’re up to. Not only that, your newsletter is a great way to let people know how they can best get involved and help as much as they can.

However, these important communications require tact. It’s very easy for someone to opt out of a mailing list. You don’t want that to happen. So you need to make the most of this opportunity.

Our concise and to-the-point guide targets nonprofit organizations, but our data-driven tips apply to any businesses or organizations looking to connect with content.