How to Hire the Perfect Photographer
Want an easy way to make your website look more professional, improve product descriptions and add something extra to team bios?
The answer is easier than you think – hire a professional photographer to shoot some high-quality images that put your business, your location and your team in the best possible light.
While using stock imagery is easier and costs less, good photography adds a professional look and feel to your images, makes products easier to understand and adds more marketing punch to your business’s website. Best of all, working with a photographer doesn’t have to cost a fortune, and you can re-use the images again and again on social profiles, brochures and other marketing assets.
The Disadvantages of Using Stock Imagery
Still on the fence as to whether you want to purchase stock photos or use a professional photographer? Consider the following points about stock images:
They don’t present your vision, but someone else’s. Stock images are not unique images of your company’s employees, customers, products, etc. They simply portray random people pretending to do work. By using your own photos, you will give customers an accurate representation of your brand, so they can truly get a feel for what your business is all about.
They aren’t unique. You will often find the same stock images across the web on multiple websites. Do you really want to take the chance of potential customers seeing the same stock images on your website as they did on a competitor website?
They Don’t Hold Value for the Long Term. Stock images can’t be used multiple times on various platforms because they don’t convey an authentic message about your company. No one wants to see pictures of random employees that don’t even work at your company. They want to see actual employees doing actual work.
Stock images are not always bad, as they can be great alternative for blog images, as long as they are branded. But when it comes to photos on your primary web pages, a professional photographer is the way to go.
How to Hire a Professional Photographer
Images are the first things your customers notice when they visit your website, and they make an impression that’s stronger and more memorable than the text on your pages. So if you’re looking for an easy way to add parity your website, talk to us about booking a photographer so you can get the high-powered photos you need.
Learn more about our photography services in Nashville here.