Ecommerce refers to any purchase of goods or services on the internet. This includes transactions between two businesses (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), or even a consumer-to-business (C2B).

This is not to be confused with e-business, which encompasses all aspects of running a business online. Ecommerce refers strictly to the transaction involving goods and services.

Ecommerce is incredibly beneficial for both the seller and consumer. The ease of shopping at your leisure is unmatched. Physically driving to a brick-and-mortar location is inconvenient, especially during the holidays.

The consumer can’t be guaranteed the item they need is in stock. And when it comes to the holidays, it’s important for consumers to be able to find the items they need in a reasonable amount of time.

There’s no better place for your customers to reach you than from the comfort of their own home. They can shop at their own pace, research items, and order the exact item they need without leaving the couch. Making your business available to these consumers opens your possibility of sales to anyone with internet access.

In fact, global e-commerce is expected to top $27 trillion dollars this year. And the busiest time of year for consumer spending are the holidays.

Let’s look into how you can join the exciting world of ecommerce with the help of professional web design.


As with anything related to your business, the first step to ecommerce web design is planning. Your website will need the necessary infrastructure to support the different aspects of completing an online sale. To the uninitiated, these details might be confusing or easily overlooked. But that’s where the professionals at Horton Group come in.

We are well-versed in all aspects of the process and can guide you through your choices. No two businesses are exactly the same and we know that. So we work with you to align the process from categorizing your offerings to options at checkout.

Marketing data informs these decisions. Even though your services aren’t exactly the same as your competition, there will be similarities in how your target audience interacts with them. Studying market trends and buyer habits will give you the information you need to make the purchasing process as streamlined as possible for your customers.

Once this information is analyzed and a specialized plan is in place, it’s time to move to the next stage.


Design & Development

This is where it all comes together. Designing and developing is the execution of your ecommerce web design plan. The goal is to make the process from selecting their purchase through checkout as easy as possible for the customer. The quality of your products or services won’t matter if the customer is unwilling to go through the purchasing process.

However, a smooth process will help the customer complete the sale. This can also lead to return visits and the customer recommending your business to other people. A positive experience begets more positive experiences, so you want to be sure your ecommerce web design is well-executed.

Employing highly-skilled developers gives your business the best chance at a favorable outcome. Horton Group understands the importance of a well-designed site and how it affects your potential customers.


You’ve studied your audience and competition to put together a solid sales plan. The design has been executed by a professional and knowledgeable team. Now it’s time to release your ecommerce website into the world.

However, it’s a little more complicated than simply flicking the “on” switch and watching it go. All of the elements need to be activated — payment methods, cart options, a valid merchant account, and so on. Tax issues need to be addressed and set up.

And once all of these elements are aligned, a test transaction will let you know if there are any hiccups in the system.

No hiccups? Great! One more quality assurance evaluation is done to catch any potential issues. Now that everything is checked and double-checked, all you have to do is decide when you want the system to go live.

Traffic & Customers

Ecommerce web design creates a convenient system for customers to purchase your goods. But how do you get this system in front of your customers? Horton Group, while being an expert in e-commerce web design, is also an expert in a variety of marketing strategies. Whether it’s SEO, social media, or pay-per-click marketing, there are numerous options for reaching your audience.

And what better time of the year to get your e-commerce business rolling? Ecommerce pulled in $126 billion during the 2018 holiday season. Give your business the best chance to succeed by joining in the fun.