COVID-19 has led to mass closures of businesses. Many have been forced to curtail operations and lay off employees. However, this fate can be avoided. Online sales have been skyrocketing over the last decade for a reason—customers often prefer it.

This is your opportunity to get in on the action. An ecommerce website provides everything a customer needs to find your products or services. This is a useful tool that will continue to benefit your business after stay-at-home orders begin to be relaxed.

These features are important to a great ecommerce website. Put them in place now and you can reap the benefits for years.

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Your listings are your salespeople, so you want them to be functional and attractive. High-resolution pictures will draw your visitors in, and descriptive and engage copy will act as the sales pitch. Include search functionality to make it as easy as possible for your visitors to find what they need.


There are a wide variety of payment options available to customers. You need to include as many of these options as possible so no one is alienated. The goal is to create a seamless process without giving the customer a reason to reconsider their purchase.


The nuts and bolts of the transaction need to be easy to understand. Put all the shipping information up front including the carrier, projected cost, and timeline of the delivery. Provide multiple options and include upcharges for faster deliveries.


Ecommerce is all about trust. Your customers are trusting that the sensitive information they input will be kept safe. Provide a secure website so all of this important information isn’t compromised.


This idea of trust also extends to the quality of your product. Your customers are trusting that the product will arrive just as it looked on your website. Providing a return policy is a great way to ensure a potential customer that their level of risk in the transaction is very low.


User experience is a major deciding factor between a successful ecommerce website and an unsuccessful one. Visitors to your website don’t want to fight to find what they want. Provide all of your information clearly and succinctly. Make it easy for them to move freely through your options.


Some people use laptops. Others use tablets. And other visitors to your website will simply be browsing on their phone. Each of these devices is frequently used, and each of them has a different-sized screen. You need to be sure your website can adjust itself to be easily viewed no matter what size device your visitor is using.


Expert web design is the best way to ensure you have everything you need to compete on the internet. Horton Group has been creating and managing eCommerce websites for two decades. We’ve seen the changes in the industry over the years. We know what tools you need and how to give them to you.

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