Did you know that 75% of people base the credibility of a business on how their website looks? With that in mind, creating and maintaining an intuitive website is integral to the success of your business. If you haven’t been seeing the results you’d like to see, it may have something to do with the functionality and responsive design of your website. 

To enhance your site and boost your business, upgrading or building a responsive website can help. Remember that you can make changes to your site at any time to work best for your business and your clients. The benefits of an intuitive website design can offer your business growth, consistency and credibility. 

Here’s what you need to know about intuitive website design:

  1. Digital Visual Experience
  2. Simplicity is Key
  3. Cohesive Design 
  4. Improve User Experience
  5. Intuitive Website Design

Digital Visual Experience

Your website’s functionality and design will be the first thing a visitor notices. Is your site equipped with high-resolution images? Are you using colors that are appropriate for your brand? Are the pages overrun with information or do irrelevant portions of the layout draw the visitor’s attention? When someone visits your website for the first time, all of these factors will affect how they feel about your business. 

If your site does not look appealing visually, it is unlikely those visiting your site will even find the important content you have. An unappealing digital experience can often send your visitors elsewhere. The visual experience of your website is important for customer retention. A successful website will be able to draw in the right long term leads with appealing visual elements.

Simplicity is Key

Your website should provide your potential customers with relevant content when they first arrive. In any case, your website design should avoid overloading viewers with excessive images, videos, and content. By doing this, you could damage the content of your website and make it harder for people to separate essential information from fluff.

By keeping your design simple, to the point you can avoid overwhelming your visitors with complicated material that doesn’t speak to your business. Getting creative with the navigation on your website may seem like a great way to make it more unique, but it is often a mistake. Keeping things simple is the best approach. 

Organize your website so that people can navigate easily between sections. Your visitors will be comfortable exploring your information and options as you maintain simplicity.

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Cohesive Design

To keep your visitors’ attention, it can be beneficial to have a level of differentiation between your web pages. However, do not go overboard with this. You may want to avoid drastic differences between sections on your website because they can cause visitors to feel disjointed and confused. A professional, intuitive web design company can help you to create a theme and follow it throughout your website. 

A complete web design includes the font, colors, as well as the layout of the pages. Keeping your headers in the same place and avoiding changes to the style text is better. Your visitors will want a consistent experience so that they know what to expect not only from your website, but from your products and services as well.

Improve User Experience

Keeping your website consistent and logical can help to enhance your visitors’ experience. Keeping this in mind, you’ll want to make sure the navigation on your website is as streamlined as possible. To accomplish this, you can include multiple buttons that take you to various sections of the website. 

Organize your website so that the visitors can navigate your site with ease. The most important information should be on the homepage since this can give a visitor a sense of what to expect from your site. Providing supporting information in a logical order so that they can easily find what they are looking for will be helpful in gaining long term customers. 

Intuitive Website Design

Online information access is always shifting and changing. Websites are increasingly being viewed on devices other than computers, such as smartphones and tablets. Taking this into account, each of these devices offers a different screen size. This ever-growing issue is directly addressed by responsive web design. 

Have you considered how your website will look on a variety of screens? How well does your website function on these screen varieties? Images and content on your website should still be accessible to desktop users as well as smartphone users. A company that specializes in web design will be able to provide this service. With an intuitive website design, you can ensure that your website is able to be fully accessible by all of your potential customers. 

Hiring Your Marketing Partner

If you’re looking for a team of industry experts to provide you with the latest resources that will take your business to the next level, then outsourcing your marketing needs might be the right move for your business. At Horton Group we provide web design services, SEO and digital marketing all in-house with full support. Our number one goal is to deliver affordable, high-end custom websites with a private collection of proven tools and services that give your business the ultimate advantage. Our results are amazing— just see for yourself!