How to Select the Best SEO Company for Your Business
November 12th, 2011• • 4 min read
With so many companies fighting for a greater online presence, search engine optimization (SEO) has become an essential part of the marketing process. A reputable SEO company will have the expertise to determine the best marketing strategies for your unique business. By using link building, social media optimization, PPC (Pay Per Click) management, and content creation, they can ensure your company, products and services are easier to find online. But finding the right SEO company can be a difficult task.
Examine Your Business Needs
Before you start looking for an SEO company to work with, you need to decide exactly what your business requires. Do you need help with your website content, or help with social networking and online reputation management? What are the long-term goals of your company? Can you develop some SEO strategies in-house, or do you need help with all your SEO requirements? Once you have a clear list of objectives, you’ll find it easier to find the most suitable SEO company for your unique needs.
Get the Best Return on Investment
While a smaller, boutique SEO company can offer expertise in a few aspects of SEO, they won’t necessarily be able to fulfill all of your marketing needs. A full service agency, on the other hand, can offer a wide variety of marketing services, and you won’t have to work with multiple companies on different aspects of your marketing, which can be a drain on resources.
If an SEO agency seems cheap, it could be due to lack of experience. As always, if a price seems too good to be true, it probably is. Examine each SEO company carefully. Some agencies will give you a quote based on a fixed budget, or will demonstrate what they can offer within a certain price range. Consider using an SEO company that is used to marketing in your business sector. They could offer the most efficient SEO plan by using more effective keyword strategies and using their knowledge of your competitors.
Confirm SEO Company Credentials
As well as looking at a company’s website for credible testimonials, use your social network for references. Can colleagues, friends, or business associates recommend a certain SEO company? If you can’t get any concrete recommendations, examine each company’s portfolio. Do they work with large or small businesses, and how long have they been operating? It’s probably better to hire an SEO company that has experience working with businesses similar in size to your own.
Find out which businesses they are currently working with and check the search engine rankings for related search terms to see if the company is living up to its promises. If an SEO company has a poor reputation, you should soon find evidence of this online. Be wary of any company that makes big promises, such as guaranteeing instant SEO results, or promising to rank your site in first place on Google. A reputable SEO company won’t make these kinds of promises. Then, if possible, arrange face-to-face meetings to discover more about each company.
Ask the Right SEO Questions
If a company is secretive about their marketing strategies, you need to be careful they’re not using dubious SEO tactics that could harm your long-term marketing strategy. Ask each company if they can show case studies of past achievements. You should obviously ask about the various SEO methods they plan to use, and whether they follow search engine guidelines. Before hiring an SEO company, they should be willing to give you a list of agency fees. Some marketing fees will be impossible to determine straightaway, but they should give you a general idea.
Ask questions that will help you decide which agency has your best interests at heart. Choose an SEO company that understands your business and its unique requirements. Make sure the SEO company you choose will be giving you monthly ranking reports, and will be regularly revising their marketing strategies to continually improve your presence online.
There are many things to consider when looking for an SEO company. These suggestions should help you begin the process of choosing the most suitable company. SEO techniques will not transform your business overnight. It takes time to see results. Any SEO company promising otherwise should probably be avoided. If your marketing plans need rejuvenating, perhaps you need to rethink your SEO strategy today.