Industries might be similar, but markets are different. An apparel company in Florida has different considerations than an apparel company in Tennessee. There’s going to be a difference between the way these companies reach and interact with their customers.

Nashville companies have a great asset: Nashville residents. The people who live here tend to support local businesses. Pride in the city often takes the form of pride in local industries. There are certain considerations to take into account when a company is putting together their plans for how to engage their customers.

Local Nashville businesses have many options when it comes to SEO services. However, the best of these options is to work with a Nashville SEO company like Horton Group.

But why work with a local SEO company? Here are the ways it can help.

Intimate Knowledge of the Market

The internet doesn’t exist in a singular location. This is why many businesses are tempted to find an SEO company from a different state — or even a different country. However, just because someone can update your blog from a different time zone doesn’t mean they will be as effective as someone within your zip code.

A local SEO company like Horton Group will have a better understanding of what your business needs and what your customers want. This makes a large difference in the return a company can see from SEO efforts. It pays to be able to converse with customers in a way they find familiar.


Experience with Similar Businesses

Your business is unique. Your needs are not like those of even your closest competition. However, even with these inherent differences, local SEO services benefit from knowledge gained through their work with other local businesses.

This knowledge informs how language is used, how websites are displayed, and how they reach out to potential customers. SEO aims to bring visitors to your website, but that isn’t going to happen if you don’t know what they’re looking for. A Nashville SEO company will have a better understanding of what your customers need.

Better Communication

Nobody likes to sit on a customer service line waiting for someone to answer. Likewise, nobody enjoys waiting for days for a response to an email. This is the unfortunate reality for many businesses seeking SEO services. But if you’re a Nashville business looking for Nashville SEO services, a local provider gives you the opportunity to meet face-to-face.

These conversations can often be long and intricate. There’s a lot of information needed on both ends. And sometimes an in-person meeting is the best way to hash it all out. A local Nashville company like Horton Group gives Nashville businesses the opportunity to have a direct conversation about their needs.

Personalized Service

As we mentioned earlier, the needs of your business are different from those of your competition. Your SEO strategy needs to reflect this. A local SEO company will personally work with you to learn as much about your company as possible to provide the clearest and most direct methodologies of engaging your customers.

How can a marketing company make suggestions without having a firm grasp on who your company is, what you do, and what goes into the decision-making process? They can’t. At least not well. A local SEO company is going to have the necessary context to better understand your goals.


The importance of being able to meet in person can not be understated. Phone calls and emails unfortunately go unanswered. But walking into an office demands attention. You can be secure in your knowledge that the company providing your SEO services in Nashville is easily contacted.

Questions arise. Tweaks occasionally need to be made. And you can’t  get the answers you need unless you can get a hold of your SEO company. A local company will not only be more motivated to provide you with top-level customer service, you have the ability to demand it.

Huge Impacts

The main reason to work with a local SEO company is the simple fact that it can offer great results. An experienced and knowledgeable SEO services provider has all the necessary tools needed to get you the return on investment that you need.

Local customers like working with local businesses. A local SEO agency has the prerequisite knowledge of how these customers operate. This is an undeniable asset to your business. There are a lot of options out there — especially on the internet. But much in the same way that your customers are looking to work with a local business, you can reap the rewards of working with a local SEO agency.