Fans entering Madison Square Garden for the upcoming BlackRock Gotham Classic wont have to look far for the Official Tournament Program. It will be in their pockets and purses.

Event producer, the Gazelle Group, has implemented the GAMEDAY APPS mobile application solution to replace printed souvenir programs. Like any print event/game program, GAMEDAY APPS provides all the standard program content such as rosters, schedules, facility information, etc., along with dynamic new offerings like ticket ordering, user-generated photo galleries, tight integration with Facebook, YouTube, Instagram, and Twitter, and a host-city visitors guide. 

Were excited to utilize GAMEDAY APPS to better engage and involve the attendees, participants, and sponsors of our premier basketball events, said Rick Giles, President of the Gazelle Group. At the same time, we’ve eliminated the significant printing and labor costs associated with traditional print programs. I guess you could say we’ve truly Gone Green. 

GAMEDAY APPS allows sporting event producers/planners, athletic departments, league/conference offices, and amateur and professional sports organizations to better engage their audience while not only reducing costs, but gaining a fully-controlled, ongoing, new source of revenue.

One of the highlights, and unique client benefits, of GAMEDAY APPS is our Host-City Visitors Guide, said Kevin Carver, Horton Groups Director of Business Development. We truly bring exciting new exposure to National brand sponsors through in-app  banner ads, video promotions and website links. In addition, our clients can help local community merchants by selling enhanced Where to Go, Where to Stay, and Where to Eat listings that include GPS Directions, Push to Call buttons, Website links, and most importantly, Mobile Coupons, to generate new revenues.

 The BlackRock Gotham Classic will feature Notre Dame and Ohio State. Indiana, UConn, Boston College and Washington highlighted the 2013 2K Sports Classic benefiting Wounded Warrior Project event, while Pittsburgh, Stanford, Texas Tech, and Houston headlined the Progressive Legends Classic. For complete information on these events, simply download the College Hoops Events App in the Apple Store or Google Play.