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With all that’s already on your agenda, is business blogging really necessary? Well, that depends. Do you want to increase your rankings on search engines, develop thought leadership, and ultimately generate more leads? If so, then the answer is yes, you should be blogging for your business.

According to HubSpot research, companies that blog attract 55% more website visitors and generate 70% more leads through their websites than companies that don’t.

These statistics demonstrate the power of blogging and the positive influence it can have on your inbound marketing strategy.

Business Blogs Create Inbound Marketing Fuel

Business blogging helps fuel your inbound marketing strategy by helping you attract visitors to your website. Every blog is saved as its own indexed page, which provides more opportunities for buyers to find you on search engines, like Google, Bing and Yahoo.

Whats more, each weblog can be optimized with a unique keyword that is relevant to your industry. If done correctly, people searching for that keyword will find your content from which you can use to convert them into leads.

Become a Thought Leader By Blogging for Your Business

Ever wanted to become a thought leader in your industry? A strong business blog is a first step.

BlogHer cites that 81% of online consumers trust the information and advice they receive from blogs. People are looking for information about your industry, so why not create a place for them to gain access to educational content on your website.  

By becoming a valuable source of information to your audience, you will set yourself apart as a business customers can trust.

Generate More Leads with Compelling Calls-to-action

Business blogs should generate leads through a companion call-to-action. By presenting your audience with a compelling offer, you continue to move them further down the sales funnel and ultimately convert them into delighted customers.

The type of offer you extend depends highly on where the person is in the buyers journey.

For instance, an awareness stage blog will likely offer an eBook detailing further information on that subject, while a decision stage blog is a great place to offer a demo or consultation.

Begin Blogging for Your Business

Now that you know why having a blog for your business is so important, its time to get started creating your own company blog to bring in customers and acquire leads.

If you need further business blogging advice or would prefer to have someone take the hassle off your hands, let us know. The experienced content marketers at Horton Group can create engaging blog posts for your business that will resonate with your visitors and lead them further down the sales funnel. Give us a call today at (615) 292-8642 to learn more.

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