4 Ways To Leverage Social Media For SEO
Some have trumpeted social media as the new SEO, and though Id hesitate to go that far, social media can serve as an incredibly useful catalyst toward increasing your rankings on search engine results pages (SERPs).
Here are just a few ways to use social media to start boosting your rankings today.
1. Use Social Media for Content Promotion.
For instance, lets say you create a piece of content for your blog. Its optimized for search engines, has a great image, and is hopefully going to bring in loads of traffic.
Rather than just waiting for people to stumble upon your remarkable blog post, why not promote it using social media? This will send people back to your site, where they can discover more content, elevating your chances of acquiring inbound links.
2. Engage Influencers on Social Media.
Speaking of link building, SEO managers need strong relationships with influencers in their respective industries to make this tactic work. Community managers should be developing good rapport with industry leaders through social networks, like Facebook and Twitter.
SEO managers can provide a list of the influencers they would like to engage to the social media team, who can then take the reigns from their. A few quality links will help significantly and work to drive qualified leads to the sales team.
3. Take Advantage Of Google Authorship.
Google now gives you credit for the content you create – that is if you employ Google Authorship. By using this new feature, your name will be placed next to your content on SERPs, boosting your pages credibility.
Dont neglect this. Youre more likely to get a higher rank if you are a trusted source of high quality content.
4. Use Optimized Metadata on Social Channels.
Metadata is defined as data that describes other data, and its not just important for web pages. When you post a link to an article on social media, the picture, title and meta description will be pulled in. These should all be fully optimized to get the most out of your post.
Dont Go at It Alone!
These are just a few of the ways you can use social media and SEO together to enhance your brands reach. Effectively executing an inbound marketing strategy is not easy. Its best to hire an experienced online marketing team who are in the trenches everyday, fighting for their clients.