Inbound Marketing

Search Rankings: Is a Yahoo Directory link worth it?March 16, 2015

Search Engine Optimization (SEO) techniques are always evolving. Emerging internet trends challenge us to stay on track as […]

How to Respond to Negative Comments on Social MediaFebruary 26, 2015

Social media is one of the most exciting tools at your brands disposal, and it isn’t only great […]

Why We Have an Elephant MascotFebruary 24, 2015

Is that an elephant? Yes it is. Why would we choose an elephant as a logo for a […]

6 Instagram Best PracticesFebruary 16, 2015

A businesss Instagram account is less of a business account and more like the collective personal account for […]

Top 5 Marketing Predictions for 2015January 29, 2015

Marketing and technology are constantly evolving. This is undeniable. Just as fashion trends of 2014 are going to […]

How To Become A Guest ContributorNovember 20, 2014

Here at Horton Group, we welcome the contributions of guest writers. Typically, we post articles on the topics […]

4 Effective Email Marketing StrategiesNovember 3, 2014

If you’re passionate about building relationships with customers, increasing brand awareness, and generating more leads, email marketing is […]

Business Blogging TipsOctober 7, 2014

With all that’s already on your agenda, is business blogging really necessary? Well, that depends. Do you want […]

Smarketing: Aligning Your Sales and Marketing TeamsSeptember 30, 2014

The sales and marketing teams at many companies tend to butt heads. According to HubSpot, 87% of the […]