The search landscape is evolving fast. AI tools like ChatGPT, Gemini (formerly Bard), Bing Copilot, Claude, Perplexity, and Google’s Search Generative Experience (SGE) are changing how users find answers online. Instead of browsing through websites, people now receive conversational responses generated directly by these platforms. This shift reduces traditional clicks but opens a powerful new opportunity to be featured inside AI-generated results. To stay ahead, your business must adapt to how these generative engines collect and display information.
At Horton Group, we help businesses optimize for both search engines and AI systems. Using structured data, AI-tuned content, and real-time testing, we ensure your brand appears where customers are searching: within the results AI delivers.
Generative Engine Optimization (GEO) is the next step beyond traditional SEO. It focuses on helping your business appear in AI-generated responses from tools like ChatGPT, Bing Copilot, Gemini, and Perplexity. Instead of optimizing only for search rankings, GEO ensures your brand is recognized, referenced, and trusted by AI-driven systems.
Visibility: Helping your business surface in AI-powered search results and summaries.
Credibility: Positioning your website as a reliable source of verified, high-quality information.
Engagement: Structuring your content so AI platforms can interpret, summarize, and showcase it to users.
Traditional SEO (Search Engine Optimization) improves rankings in Google and Bing.
GEO (Generative Engine Optimization) extends that visibility into AI-generated environments, where answers are displayed directly to users.
While SEO drives clicks to your website, GEO ensures your business remains visible in the conversational results that AI platforms like ChatGPT and Gemini generate. Together, SEO and GEO provide complete visibility across both search and AI discovery channels.
We start by reviewing your digital footprint to understand how your business appears across AI-powered platforms like ChatGPT, Gemini, and Bing Copilot. Our team conducts a full digital audit of your website, content, and keyword performance to see how both search engines and AI systems interpret your brand. These insights reveal opportunities to strengthen your visibility, credibility, and authority across traditional search and emerging AI environments.
Next, we refine your site to make it easier for AI systems to understand and reference your brand. This includes improving schema markup, metadata, and content structure so your messaging is clear, accurate, and aligned with how AI platforms process information. We optimize for both humans and AI, ensuring your business is recognized as a trusted and relevant source in generative search results.
We bring traditional SEO and modern GEO together for complete search coverage. By aligning keywords, schema, and authority signals, we help your business appear consistently across Google, Bing, and AI platforms. This unified approach ensures your content performs well in both search rankings and AI-generated responses.
AI search technology continues to evolve, and our strategies evolve with it. We track your performance, test new AI platforms, and adjust in real time to maintain visibility and authority. Through ongoing optimization and insight-driven improvements, Horton Group keeps your business ahead as generative engines transform how users find information online.
We start by reviewing your digital footprint to understand how your business appears across AI-powered platforms like ChatGPT, Gemini, and Bing Copilot. Our team conducts a full digital audit of your website, content, and keyword performance to see how both search engines and AI systems interpret your brand. These insights reveal opportunities to strengthen your visibility, credibility, and authority across traditional search and emerging AI environments.
Next, we refine your site to make it easier for AI systems to understand and reference your brand. This includes improving schema markup, metadata, and content structure so your messaging is clear, accurate, and aligned with how AI platforms process information. We optimize for both humans and AI, ensuring your business is recognized as a trusted and relevant source in generative search results.
We bring traditional SEO and modern GEO together for complete search coverage. By aligning keywords, schema, and authority signals, we help your business appear consistently across Google, Bing, and AI platforms. This unified approach ensures your content performs well in both search rankings and AI-generated responses.
AI search technology continues to evolve, and our strategies evolve with it. We track your performance, test new AI platforms, and adjust in real time to maintain visibility and authority. Through ongoing optimization and insight-driven improvements, Horton Group keeps your business ahead as generative engines transform how users find information online.
Rooted in Nashville, Franklin, Murfreesboro, and Brentwood, Horton Group understands what drives visibility in the local market. Our AI-informed strategies help your business stand out in the communities where your customers search, shop, and make decisions.
Our websites, SEO, and GEO strategies are all handled in-house with no outsourcing or fragmented approach. You get consistent messaging, faster execution, and a team that knows your brand and goals from day one.
We continuously test and refine techniques across ChatGPT, Google AI Overviews, Gemini, Bing Copilot, and Perplexity. By staying ahead of generative search advancements, we keep your business visible as the digital landscape evolves.
Every AI-driven effort is directed by experienced marketers who ensure strategies remain accurate, on-brand, and aligned with long-term goals. While technology enhances performance, humans ensure authenticity and trust.
Generative Engine Optimization positions your business to be included directly in AI-generated answers. When someone asks a question through platforms like Google’s AI Overviews, Perplexity, or ChatGPT, GEO ensures your content can be cited and referenced as part of the response.
Rather than relying solely on traditional rankings, your brand becomes visible at the moment users are actively looking for solutions. This placement builds trust, authority, and high-intent traffic by putting your business inside the answers your customers are already engaging with.
AI-powered discovery is transforming how people find the businesses they trust. Horton Group gives you a clear picture of how your brand shows up across search engines and leading AI platforms like ChatGPT, Gemini, and Perplexity. See how you stack up against competitors, uncover new opportunities to be recommended, and gain insight into the story AI is telling about your business. With visibility data you can actually act on, you are empowered to improve how customers discover and choose you in an AI-first world.