The search landscape is evolving fast. AI tools like ChatGPT, Gemini (formerly Bard), Bing Copilot, Claude, Perplexity, and Google’s Search Generative Experience (SGE) are changing how users find answers online. Instead of browsing through websites, people now receive conversational responses generated directly by these platforms. This shift reduces traditional clicks but opens a powerful new opportunity to be featured inside AI-generated results. To stay ahead, your business must adapt to how these generative engines collect and display information.
At Horton Group, we help businesses optimize for both search engines and AI systems. Using structured data, AI-tuned content, and real-time testing, we ensure your brand appears where customers are searching: within the results AI delivers.
Generative Engine Optimization (GEO) is the next step beyond traditional SEO. It focuses on helping your business appear in AI-generated responses from tools like ChatGPT, Bing Copilot, Gemini, and Perplexity. Instead of optimizing only for search rankings, GEO ensures your brand is recognized, referenced, and trusted by AI-driven systems.
Visibility: Helping your business surface in AI-powered search results and summaries.
Credibility: Positioning your website as a reliable source of verified, high-quality information.
Engagement: Structuring your content so AI platforms can interpret, summarize, and showcase it to users.
Traditional SEO (Search Engine Optimization) improves rankings in Google and Bing.
GEO (Generative Engine Optimization) extends that visibility into AI-generated environments, where answers are displayed directly to users.
While SEO drives clicks to your website, GEO ensures your business remains visible in the conversational results that AI platforms like ChatGPT and Gemini generate. Together, SEO and GEO provide complete visibility across both search and AI discovery channels.
We begin with a full assessment of your online presence, including website structure, content quality, and how your brand currently appears in AI platforms. This discovery phase helps us identify opportunities to strengthen your visibility and credibility across all search types.
Next, we enhance your site content, metadata, and structured data to make it easier for AI systems to interpret and reference. Our team refines messaging and technical elements so your brand is recognized as a trustworthy source by both users and AI tools.
True success comes from merging traditional SEO with modern GEO tactics. We integrate AI-driven insights with your existing SEO foundation, aligning everything from keywords and schema to backlinks and authority signals for comprehensive search coverage.
AI search is constantly changing, and so are our strategies. We monitor performance, test new AI platforms, and adjust in real time, ensuring your business stays ahead as generative engines evolve and new opportunities emerge.
We begin with a full assessment of your online presence, including website structure, content quality, and how your brand currently appears in AI platforms. This discovery phase helps us identify opportunities to strengthen your visibility and credibility across all search types.
Next, we enhance your site content, metadata, and structured data to make it easier for AI systems to interpret and reference. Our team refines messaging and technical elements so your brand is recognized as a trustworthy source by both users and AI tools.
True success comes from merging traditional SEO with modern GEO tactics. We integrate AI-driven insights with your existing SEO foundation, aligning everything from keywords and schema to backlinks and authority signals for comprehensive search coverage.
AI search is constantly changing, and so are our strategies. We monitor performance, test new AI platforms, and adjust in real time, ensuring your business stays ahead as generative engines evolve and new opportunities emerge.
Our AI Search Optimization (GEO) services maximize your visibility across AI-powered platforms like Perplexity and ChatGPT. We optimize your website’s content and structure to improve both large language model (LLM) comprehension and traditional SEO performance, ensuring your brand appears prominently when potential customers use AI search engines and chatbots. Future-proof your digital presence and dominate the next generation of search with our specialized AI optimization strategies.
We develop comprehensive strategies that integrate generative AI tools like ChatGPT and Claude to scale high-quality content production while maintaining your brand voice and SEO performance. From blog posts and website content to social media captions and marketing campaigns, our approach combines AI efficiency with human expertise to deliver engaging, search-optimized content that resonates with your audience and accelerates your digital growth.
Our Structured Data & Schema Setup services implement advanced schema markup that helps search engines and AI platforms accurately understand your content. We optimize your website’s technical foundation to improve rich snippet visibility, click-through rates, and discoverability across both traditional search engines and large language models.
Our AI Platform Monitoring services track your brand’s visibility and performance across AI search engines, chatbots, and large language models. We monitor how AI platforms like Perplexity, ChatGPT, and Copilot present your business, analyze citation patterns, and identify optimization opportunities. Stay ahead of the competition with real-time insights into your AI search presence and data-driven recommendations for improvement.
Our SEO + GEO Integration services combine traditional search engine optimization with AI search optimization to maximize your visibility across all search platforms. We create unified strategies that satisfy both Google’s algorithms and large language models, ensuring your content performs in traditional search results and AI-generated responses. Future-proof your digital strategy with integrated optimization that captures traffic from both current and emerging search technologies.
Generative Engine Optimization in action means appearing where AI makes recommendations. When users ask questions through AI-powered search tools like Google’s AI Overviews, Perplexity, or ChatGPT, GEO-optimized content gets featured as the authoritative source. Instead of just ranking on a traditional search results page, your brand becomes part of the AI’s curated answer, complete with citations, context, and credibility. This visibility puts you directly in front of users at the moment they’re seeking information, building trust and authority while driving qualified traffic to your site.