The Impact Of Social Media On Web Design

Social media has drastically changed the normal buyer persona. Consumers can now interact with businesses through more channels than ever before, making it hard to figure out how to attract them. Platforms such as Twitter, Facebook, and Pinterest are a great way to do just that. In 2015, having these profiles as a business is no longer optional, its expected. For this reason, websites have had to change their design to accommodate for social medias impact on businesses.

Catering to Social Media

We have all seen them. The small, yet noticeable icons displaying the logos of our favorite social media platforms on the homepages of many websites. Of course, when you click the icon, it takes you to the businesss profile where you can see information, pictures, videos or any other content they want to display. Although small, this is just one example of how social media has changed website design.

Interactive and on the Move

Most social media platforms are available on mobile devices through an app. Recently Google has called even more attention to mobile devices by demanding every website be mobile-friendly. This is in response to where we are going as a society. We want to execute every task in the palm of our hands and we want it to be done quickly. This is where social media has impacted web design the most.

Social media has created user content that is more interactive and engaging. Web designers need to create websites as well as social media pages in a way that will attract potential and existing customers. This will help businesses understand what their customers are looking for and how they can improve on attracting them.

A Picture Speaks a Thousand Words

Most social media platforms give users an option to include a photo for their profile. For businesses, photos or logos are imperative for their website as well. This is where web design comes into play again. Creating attractive images or logos for a business website is crucial for drawing attention, and they should be sized to meet the requirements of any device.

The Importance of Quality Web Design

Web design and social media now go hand in hand and are great complementary components to a businesss online reputation. The importance of good website design is increasing as years pass because users now need to be entertained. To take it a step further, users need to be entertained all the time, which means a business website needs to be functional across every device.

Users also need to be entertained when visiting a businesss social media website. This is where the two interconnect and are both very valuable assets to a business if done correctly.

Speaking of Web Design

Horton Group offers businesses creative and functional website design at a great value. For more information on our services please visit our page on Website Design or call 615.292.8642.