Creating effective advertising campaigns that reach increasingly sophisticated consumers is probably more challenging than ever before. Many developing businesses simply don’t have the capability to regularly manage an effective advertising schedule. But if you really want to grow your business, hiring an advertising agency to oversee some or all of your marketing operations could be the most cost-effective plan of action. As well as improving brand awareness with conventional advertising methods, an agency can point out worthwhile marketing strategies that have previously been overlooked.

What are the benefits of hiring an advertising agency?

1. Improve Your Return on Investment and Save Time

By working closely with an advertising agency, you can speed up the process of creating effective campaigns. Usually working with multiple clients, an agency will be able to negotiate better advertising rates, improving your return on investment. With more buying power than most small business owners, agencies will also know the fair market value for marketing materials, media time, and web space.

Letting them handle your marketing budget will give you more time to focus on the key areas of your business. Do you really have time to measure the effectiveness of an advertising campaign? An advertising agency can analyze the results of marketing strategies so that you can handle more pressing business matters.


2. Take Advantage of Specialized Knowledge and Resources

With access to industry research and information about your competitors, an advertising agency is best positioned to know how you should be represented in the marketplace. They will know how to utilize online channels to gain access to specific segments of your target market, or your entire target demographic. Most marketing agencies will also help with search engine optimization (SEO), online reputation management, and redesigning your website.

Depending on their size, an advertising agency can give you access to graphic design services and copywriting. They can also handle public relations, social media presence, and internet technology issues. With the right agency, all of this marketing support could be available to your business. Consider if you really have the time and resources to manage these tasks.

3. Discover a Different Marketing Approach

Many businesses that hire an advertising agency find new ways to promote themselves. Find out where you should be advertising online, the optimum time to launch an advertising campaign, and which platforms will benefit your company the most. With up-to-date advertising strategies that use marketing environments like social media, your business will have the best chance of growing in a crowded marketplace.

Whatever size your business is at the moment, an advertising agency will be able to view your company from an outsider’s perspective and offer customized solutions that suit your unique business. In-house marketing departments can find it a challenge to compete with the creative energy that comes from an outside agency. Even if you can’t afford a full-service advertising agency, there are still companies that can help you produce very efficient, smaller advertising campaigns. And larger companies can take advantage of an agency’s experience with radio, television, and other types of media advertising.

4. A Secure Future

Apart from anything else, an advertising agency can give your company a visual facelift. Why not use their services to refresh your business cards, marketing materials, and company logo? Whatever your short-term or long-term requirements, if you’re unsure how an advertising agency can help your business, just make some enquiries. Why not ask how they can help your business grow in the next year, for example? It could be more affordable than you think.

If you’re struggling to retain customers, or simply need help with a new promotion, working with advertising agency could be one of the most cost-effective marketing strategies. If you decide to hire an agency, remember to trust their judgments. After all, they’ve probably been working in the advertising sector for years. Give them as much information as you can about your company, services, products, and customer base. Why not consider working with an advertising agency for your next marketing campaign? A new strategy could dramatically improve brand awareness, increase sales leads, improve actual sales, and establish a healthy working relationship that helps your business succeed now and in the future.


A version of this post first appeared ion October 28th, 2011. It has been updated to reflect current trends and emerging strategies.