Nashville Branding Agency | Horton Group

Brand Development

Designing, Launching, Promoting Your Brand

We’ve helped entrepreneurs at every stage develop company names and logos that resonate with their buyers. We use a creative approach that incorporates ideas from the client, Horton Group designers, content writers, and developers. Getting people involved from all different types of fields with all different perspectives helps culminate in a brand that sticks.

We like to think of brand development in multiple phases. Up front, it’s important to derive a name that is representative of your company’s values, beliefs, and makes sense for the services you offer. But brand development doesn’t stop there. Promoting that brand and creating brand awareness is an important part of the process. Horton Group Inbound Marketing Strategists help clients in industries of all kinds promote their brand through a variety of content marketing, search engine optimization, and web design activities.

Horton Branding, in 3 simples steps:

Research & Strategy

Design & Analysis

Deliver & Deploy

We work to understand your business objectives, conduct in-depth research, analyze your competition, and develop a compelling brand tailored to your target audience. We’ll help you create a brand strategy that communicates your unique value proposition and builds a strong emotional connection with your customers. This includes developing a brand identity, messaging strategy, and creative assets that will help you stand out from the competition.

Our creative designers believe that form follows function and deliver options that best express your business goals and values. Our team has a strong understanding of how color, shape, and imagery can impact the way people perceive a brand. With years of expertise, they create designs that stand out and capture the attention of your target audience, helping your brand make a lasting impression.

Consistency is the key to branding success. Once we’ve researched, designed, and analyzed the best possible brand, we help you deploy it across multiple platforms and media channels, such as your website, social media channels, print materials, and other marketing collateral. By deploying your branding consistently across all channels, your business creates a cohesive and recognizable brand image that resonates with your target audience and reinforces your brand messaging.

We work to understand your business objectives, conduct in-depth research, analyze your competition, and develop a compelling brand tailored to your target audience. We’ll help you create a brand strategy that communicates your unique value proposition and builds a strong emotional connection with your customers. This includes developing a brand identity, messaging strategy, and creative assets that will help you stand out from the competition.

Our creative designers believe that form follows function and deliver options that best express your business goals and values. Our team has a strong understanding of how color, shape, and imagery can impact the way people perceive a brand. With years of expertise, they create designs that stand out and capture the attention of your target audience, helping your brand make a lasting impression.

Consistency is the key to branding success. Once we’ve researched, designed, and analyzed the best possible brand, we help you deploy it across multiple platforms and media channels, such as your website, social media channels, print materials, and other marketing collateral. By deploying your branding consistently across all channels, your business creates a cohesive and recognizable brand image that resonates with your target audience and reinforces your brand messaging.

Let’s Develop A Brand That Lasts

Let's Get Started