Horton Group adds Public Relations specialist Fordice
Horton Group announces the addition of Emily Fordice as a public relations and marketing specialist. Fordice also tackles web content creation and social media content under the direction of Michelle Kraker, Horton Groups Director of Social Media.
A day on the job is spent creating content for Hortons extensive client list. The content creation extends from press releases, blog posts, websites and more. She works in tandem with the SEO team creating original and engaging content to keep websites relevant for search engines. Follow Horton Group on social media to see the creative and insightful posts created by Fordice.
Research is a critical first step, as I want to understand the client and their content needs, said Fordice. It can definitely be a challenge at times, but if it takes extra hours of research to become the expert for the client, than its worth it to me.
A newcomer to Nashville, Fordice joins the Horton team from Vicksburg, Mississippi. She obtained a Marketing Communications degree with an emphasis in Public Relations and Reputation Management from the University of Mississippi.