The Power Of Inbound Marketing

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By now, you’ve likely heard how inbound marketing is the best way to reach your target audience. For those of you who are still on the fence though, just take a look at these eye opening statistics.

Businesses who blog generate 67% more leads than those who don’t. (Social Media B2B)
Blogs give websites 434% more indexed pages and 97% more indexed links. (Content Marketing Institute)
54% more leads are generated by inbound than by outbound. (Hubspot)

As you can see, when it comes to generating leads, inbound marketing leaves outbound marketing in the dust. But why?

People Love Inbound Marketing

Inbound marketing doesn’t interrupt the consumer with irrelevant messages as they are going about their day, but instead, provides value that attracts consumers. Its primary tools include social media and content creation. And when used together, these devices become even more effective.

Because these platforms allow for two-way communication, give marketers a way to entertain or educate buyers, and provide people with useful information, they move consumers to actually seek out your business.

When compared to outbound marketing, which tends to only talk at consumers, provides little to no value, and tries to get people’s attention through bugging them, you can see why people prefer the inbound approach and why it works so well.

The Downfall of Outbound Marketing

So we’ve shown you how inbound marketing rises above the performance of outbound. But we haven’t given you a taste of just how much people dislike interruptive marketing. Well, here you go:

86% of people skip television ads.(Voltier Digital)
44% of direct mail is never opened.(Voltier Digital)
84% of 25 to 34 year olds have left a favorite website because of intrusive or irrelevant advertising. (Voltier Digital)

Don’t Get Left Behind!

In a world bombarded by advertisements, people have learned to block out disruptions. This is forcing businesses to adapt by investing in inbound marketing to cut through clutter and get their messages heard.

The highly experienced web marketers at Horton Group can help you make the transition from outbound to inbound. Contact us today to stop getting left behind and start generating leads!