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Inbound
Marketing

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Attract > Convert > Close > Delight

The inbound marketing methodology is the most effective marketing method for doing business online. Rather than using outbound tactics such as cold calling and buying email lists, inbound marketing focuses on creating quality content to pull your customers in. Inbound marketing is all about creating marketing that people love. Horton Group has the expertise to create impressive content, built out of a comprehensive Inbound Marketing strategy that connects your customers with you and helps you to achieve your business goals. Our experts work with you to deliver content your buyers need through targeted strategies, blogs, ebooks, social media marketing, PPC, video and email campaigns.

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HORTON INBOUND TARGET

Inbound Sales Calculator

Want to know how much traffic you need to push to your website and what those visitors mean to your sales funnel?

Follow these simple steps:
> Select a new customer goal
> Select your closing rate
> Select your lead-to-opportunity conversion rate
> Select your website visitor conversion rate

The calculator will show you how many website visitors, new leads, and new opportunities you will need to reach your ultimate goal for new customers. Play around with the percentages and see how it will impact your overall results.

How many new customers do you want?:

What’s your close rate on sales opportunities?: %

What % of web leads convert to sales opportunities?: %

What percentage of website visitors convert to leads?: %

Results:

Visitors:

Leads:

Opportunities:

Let us help you grow!

Ready to get started with Inbound Marketing? Let’s talk about it!

 

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Four Stages Of The Sales Funnel

1Attract
2Convert
3Close
4Delight

Attract Visitors To Your Website

Phase one in any inbound marketing campaign is attracting the right visitors. Not all website visitors are created equal. Your goal should be to attract those who could benefit from your product and are able to buy. That is why at Horton Group, we help you develop detailed buyer personas to inform your inbound marketing efforts.

We then use proven inbound marketing strategies to drive traffic to your website. These tactics include, but are not limited to:

  • > SEO
  • > PPC
  • > Content Marketing
  • > Social Media Marketing
  • > Video Marketing

Horton Group’s inbound marketing services make it possible for any business to succeed online. We provide you with the tools, tactics and team to make your campaign effective.

Ready to Get Started

Convert Online Users Into Leads

Once you’ve attracted visitors to your website, it’s time to begin converting those visitors into leads. This is where compelling CTAs, engaging offers and targeted landing pages take center stage. And the best part is, once you have them set up, these tools act as 24/7 sales reps, funneling in leads while you sleep.

Tactics we use to convert your website visitors into leads include, but are not limited to:

  • > Landing Pages
  • > CTAs
  • > Forms
Ready to Get Started

Close Customer Leads

It’s important to continually monitor conversions, so you can nurture leads with additional customer interactions and content to keep them interested. As leads progress through the sales funnel, you will gain greater knowledge of their opportunities and challenges. This will enable you to position your company as a solution that meets their needs.

Tactics we use to close customers include, but are not limited to:

  • > CRM
  • > Emails
  • > Workflows
Ready to Get Started

Delight Your Customers For The Long Haul

Inbound marketing doesn’t just stop at closing customers. These newly satisfied buyers should be treated as an asset to your company. By providing an incredible experience through follow-up, product recommendations and useful resources, you can gain powerful word-of-mouth.

As a result, you will retain loyal customers for years to come and attract new customers. Tactics we use to delight customers include, but are not limited to:

  • > Surveys
  • > Smart content
  • > Social monitoring
Ready to Get Started

Attract Visitors To Your Website

Phase one in any inbound marketing campaign is attracting the right visitors. Not all website visitors are created equal. Your goal should be to attract those who could benefit from your product and are able to buy. That is why at Horton Group, we help you develop detailed buyer personas to inform your inbound marketing efforts.

We then use proven inbound marketing strategies to drive traffic to your website. These tactics include, but are not limited to:

  • > SEO
  • > PPC
  • > Content Marketing
  • > Social Media Marketing
  • > Video Marketing

Horton Group’s inbound marketing services make it possible for any business to succeed online. We provide you with the tools, tactics and team to make your campaign effective.

Ready to Get Started

Convert Online Users Into Leads

Once you’ve attracted visitors to your website, it’s time to begin converting those visitors into leads. This is where compelling CTAs, engaging offers and targeted landing pages take center stage. And the best part is, once you have them set up, these tools act as 24/7 sales reps, funneling in leads while you sleep.

Tactics we use to convert your website visitors into leads include, but are not limited to:

  • > Landing Pages
  • > CTAs
  • > Forms
Ready to Get Started

Close Customer Leads

It’s important to continually monitor conversions, so you can nurture leads with additional customer interactions and content to keep them interested. As leads progress through the sales funnel, you will gain greater knowledge of their opportunities and challenges. This will enable you to position your company as a solution that meets their needs.

Tactics we use to close customers include, but are not limited to:

  • > CRM
  • > Emails
  • > Workflows
Ready to Get Started

Delight Your Customers For The Long Haul

Inbound marketing doesn’t just stop at closing customers. These newly satisfied buyers should be treated as an asset to your company. By providing an incredible experience through follow-up, product recommendations and useful resources, you can gain powerful word-of-mouth.

As a result, you will retain loyal customers for years to come and attract new customers. Tactics we use to delight customers include, but are not limited to:

  • > Surveys
  • > Smart content
  • > Social monitoring
Ready to Get Started

Buyer Personas

We collaborate with you to distill your target markets into specific research-driven buyer personas. Better buyer personas mean better, more effective marketing.

Explore Buyer Personas

Online Campaigns

We tailor marketing campaigns and automated workflows that segment your leads according to the ways your buyers interact with your content.

Explore Online Campaigns

Inbound Marketing

We write clear, strategic copy that your visitors and clients want to read. We conduct intensive research to produce thoughtful and relevant content.

Explore Content Marketing

A Journey To Inbound Marketing

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Inbound Marketing Related Services

Graphic Design

Video Content

PPC

Branding

SEO

Social Media

Beginners Guide To
Inbound Marketing

Businesses that want to build a consumer base can no longer rely on the traditional outbound marketing methodologies of the olden days. Things are changing. Learn more about each stage of inbound marketing — Attract, Convert, Close, and Delight — and actions you can take to increase leads and business.

We discuss all this and more in our free 8-page eBook, available here!

Beginner’s Guide to
Inbound Marketing

Download eBook

With more than 20yrs in the industry, we have
6.5 tons of experience

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